Threads For Life strives to build a better future for foster children and youth around the nation. The thrift stores are not-for-profit and encourage customers to donate their gently used items and shop the store to help those in foster care. The purpose of this campaign is to bring awareness to the challenges many of the children and youth face in and out of the system, encouraging people to visit the store or website. Child-like aspects are brought into these design pieces to remind people who lie at the center of this issue and how it is up to the community to help them. The campaign includes: a poster, billboard, single-page magazine ad, magazine spread, and two Instagram posts.