RB Books + Media was started by Rhonda Buck to provide school districts with greater flexibility when selecting educational resources to effectively meet the unique and custom needs of their diverse student populations. RBBM carefully curates a wide variety of collections and resources designed for use in the classroom, bookroom, and library, all tailored to address the specific content preferences and funding requirements of various schools and districts. The primary goal of the rebranding initiative was to revitalize the current RB Books + Media identity while simultaneously modernizing it with a bold and engaging twist that appeals to contemporary educators and learners alike.