HLG StartingPointe empowers small businesses to excel in an ever-evolving and competitive market environment. They provide thorough evaluations of current strategies, support rebranding efforts with innovative and impactful design solutions, and enhance online presence through focused marketing strategies and deliberate social media interaction. The objective of this rebranding was to visually convey the influence HLG StartingPointe can have on other businesses. As a creative designer in this partnership, I have had the privilege of collaborating with nine small businesses, aiding them in their transformation.